Angel Reese’s Podcast Sparks Major WNBA Milestone: DiJonai Carrington Signs with Reebok in Groundbreaking Deal!

Angel Reese has been making waves in the WNBA, both on the court and off it. The All-Star player, known for her incredible skills, has already cemented her legacy as one of the league’s most marketable stars. But now, thanks to her podcast, Reese has facilitated something that’s going to change the game for both Reebok and WNBA athletes—DiJonai Carrington has just signed a multi-year deal with Reebok!

Carrington, the Dallas Wings standout and WNBA Most Improved Player (MIP) for the 2023-2024 season, has long been a rising star in the league, and now her partnership with Reebok is cementing her place as a force to be reckoned with. The signing comes at a time when Reebok is aggressively investing in the WNBA, continuing its push to establish itself as a leading brand in basketball footwear, especially with the success of players like Angel Reese. But this is just the beginning. Let’s dive into what makes this signing such a big deal—and why it’s shaking up the WNBA’s endorsement scene.

Reebok’s Basketball Renaissance: The WNBA is Key to the Brand’s Growth

For those who haven’t been following the sneaker and athletic apparel world closely, Reebok has been making serious moves in the basketball sector over the past few years. With Lakers legend Shaquille O’Neal as the President of Basketball Operations, the brand has seen a resurgence, particularly in the WNBA. The signing of Angel Reese was the first major step in Reebok’s effort to reinvigorate its basketball lineup. Reese’s star power, combined with her growing influence in the sport, made her the perfect ambassador for Reebok’s basketball division.

But what’s even more interesting is the ripple effect her signing has had across the league. Following her success, we’re now seeing a huge push for other rising WNBA stars to join the brand. DiJonai Carrington’s deal with Reebok, announced on April 3, 2025, is the most significant of these signings, marking a key moment in Reebok’s push to not just engage with the WNBA but to actively invest in it.

DiJonai Carrington’s Meteoric Rise: A Perfect Fit for Reebok

Carrington’s rise from an up-and-coming talent to one of the league’s brightest stars was explosive. In the 2023-2024 season, Carrington increased her points per game to 12.7, adding 5 rebounds, 1.5 assists, and steals, and impressively shooting 40% from the field. Her leap in performance earned her the title of Most Improved Player, as well as a spot on the All-Defensive First Team.

Her standout season didn’t just highlight her skills on the court—it also demonstrated her marketability off it. As a player who has steadily built her profile, an endorsement deal like the one with Reebok was a long time coming. It was clear that Carrington’s rise in the league was mirrored by the increasing demand for her endorsement. The partnership with Reebok is a win for both sides: it gives the brand access to one of the brightest young stars in women’s basketball, while Carrington secures the opportunity to represent a globally recognized name in sports apparel.

Carrington also represents a broader change within the WNBA. She’s not just a fantastic player—she’s someone who has something to say. Having a strong opinion about the lack of endorsements and opportunities for WNBA players, Carrington’s voice is vital in pushing for more recognition of female athletes in the basketball world. As she joins the ranks of Reebok athletes, she’s also continuing to push for equality and visibility, making her deal even more significant in the context of the ongoing fight for better representation and compensation for women in sports.

The Family Connection: DiJonai Carrington’s Legacy

What makes Carrington’s deal with Reebok even more intriguing is the family connection to the brand. Carrington’s father, an NFL safety for several years, was a proud member of the Reebok family. In her announcement about the deal, Carrington expressed her excitement to continue the family legacy. “I’m excited to continue the family legacy and join the Reebok Basketball roster,” she said, referencing her dad’s history with the brand and how it feels to follow in his footsteps.

For DiJonai, this is more than just an endorsement—it’s a personal achievement and a nod to the past. Carrington’s family has long been involved in the world of sports, and this deal is a way for her to connect with that legacy while forging her own path in the WNBA and beyond.

Reebok’s Strategic Push: Attracting More Talent to the Brand

The addition of DiJonai Carrington to Reebok’s roster is part of a broader strategy to build a powerful, diverse lineup of athletes that will define the brand’s identity in the basketball world. Alongside Angel Reese and LA Sparks guard Lexie Brown, Carrington forms part of a dynamic trio that signals Reebok’s serious commitment to investing in the WNBA.

With O’Neal leading the charge, Reebok is focusing on creating brand activations that not only appeal to fans but also celebrate the athletes who are changing the game in women’s basketball. Through partnerships with these stars, Reebok is hoping to bridge the gap between performance and lifestyle, leveraging the appeal of top-tier athletes to draw in new customers.

But it’s more than just a business move—it’s a statement. Reebok’s aggressive push to sign WNBA players reflects a growing recognition of women’s basketball as an integral part of the sports culture. By investing in stars like Reese and Carrington, Reebok is helping to elevate the profile of women’s sports, encouraging greater investment and involvement from other brands, and opening up more opportunities for female athletes across the board.

What’s Next for Reebok and the WNBA?

The future is bright for both Reebok and the WNBA, especially with the growing influence of stars like Angel Reese and DiJonai Carrington. As the WNBA continues to expand its reach, more athletes are likely to follow in their footsteps and sign with brands that are investing in women’s sports. For Reebok, the opportunity to tap into this growing market is massive. With the company’s new partnership with the WNBA, they are setting themselves up as a dominant player in women’s basketball footwear, and the addition of Carrington is just the beginning.

For Carrington, this deal marks the start of an exciting new chapter in her career, one that will likely see her rise as a global sports icon. She is not just a basketball player; she is a voice for change, and her partnership with Reebok represents the evolving landscape of women’s sports, where talent, personality, and social impact converge.

Conclusion: A New Era for WNBA Athletes

As DiJonai Carrington joins Reebok’s growing roster of WNBA stars, the message is clear: women’s basketball is here to stay, and it’s time for athletes to be recognized not just for their on-court achievements but for their marketability and influence off the court as well. Reebok’s investment in players like Carrington is a step in the right direction for the WNBA and women’s sports as a whole, and it’s exciting to think about what’s next for this rising star and the league as a whole.

Carrington’s deal is a testament to the power of visibility and the changing landscape of women’s sports, and it’s a moment that will undoubtedly inspire the next generation of athletes to dream bigger and fight harder for the recognition they deserve. With powerful women like Carrington leading the way, the future of women’s basketball—and sports in general—has never looked brighter.