When you hear the name “Musk,” you probably think of rockets, electric cars, or maybe even Twitter/X. But what if I told you that the most quietly revolutionary Musk isn’t launching satellites or stirring up social media—she’s rewriting the rules of Hollywood romance, and she’s doing it with a passion that’s turning heads in the most unexpected corners of the entertainment industry?

Welcome to the world of Tosca Musk—a name you’re about to hear a lot more often.

The Secret Musk

For years, Tosca Musk, the younger sister of tech titan Elon and restaurateur Kimbal, was content to let her brothers dominate the headlines. But behind the scenes, she was building something that could change the way millions of people watch movies—and maybe even how we think about love itself.

Tosca is the CEO and co-founder of Passionflix, a streaming service that’s quietly become a phenomenon among romance fans. Forget Netflix and chill—this is Netflix and swoon. And while her brother Elon is busy colonizing Mars, Tosca is conquering hearts right here on Earth.

A Childhood Steeped in Romance

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Tosca’s journey didn’t begin in a boardroom or on a red carpet. It began in the living room, on lazy Sundays, watching VHS tapes with her mother, Maye Musk—a supermodel with a love for classic romance films.

“We’d watch ‘Notting Hill,’ ‘When Harry Met Sally,’ ‘Pride and Prejudice’—all those great stories,” Tosca recalls. “It was our thing. I fell in love with love.”

But as Tosca grew older and started her own career in filmmaking, she noticed something troubling: Hollywood had stopped making the kinds of movies she cherished. “Where are our ‘Notting Hills’ and our ‘Harry Met Sallys’?” she wondered. “Those are the movies I loved growing up, and I would love to see now, but they weren’t being made. And I’m not sure why.”

The Billion-Dollar Hole in Hollywood

Here’s the shocking part: while romance novels are the best-selling genre in publishing—raking in over a billion dollars a year—Hollywood has all but abandoned the romance film. Studios chase superheroes, sequels, and spectacle, but when it comes to stories about love, they’re leaving billions on the table.

Tosca saw the gap and made a bold bet: if Hollywood won’t make romance movies, she will.

Building a Romance Empire—From Scratch

In 2017, Tosca co-founded Passionflix with a simple mission: adapt beloved romance novels into high-quality films and series, and stream them directly to the fans who crave them. No studio gatekeepers. No condescension. Just pure, unapologetic love stories.

The reaction was immediate—and overwhelming. Passionflix quickly built a devoted subscriber base, and today, the service boasts hundreds of thousands of members from over 150 countries. Its films routinely trend on social media, and its stars have become cult favorites among romance readers.

But here’s what really sets Tosca apart: she doesn’t just run the company—she directs most of the films herself. In an industry where women make up less than 10% of directors, Tosca is a one-woman revolution.

A Different Kind of Disruption

If you think Passionflix is just another streaming service, think again. Tosca’s approach is radically different from the Hollywood norm. She works directly with bestselling romance authors, involving them in every step of the adaptation process. She listens to fans, often incorporating their feedback into casting and production decisions.

And unlike the big studios, which often strip romance stories of their emotional (and sometimes erotic) power, Passionflix leans in. “We don’t shy away from the steam,” Tosca laughs. “Romance readers know what they want—they want the full story, not a watered-down version.”

The result? Films that feel authentic, passionate, and—most importantly—made with love. It’s no wonder fans call Tosca the “Queen of Romance.”

The Musk Family’s Best-Kept Secret

Despite her success, Tosca Musk remains something of a secret weapon in the Musk family arsenal. While Elon’s every tweet makes international news, Tosca quietly racks up accolades and fan devotion. She’s been named to Variety’s “Power of Women” list, and her company is now valued in the tens of millions.

But perhaps her greatest achievement is something more subtle: she’s given romance fans a home. For decades, lovers of the genre have been mocked, dismissed, or ignored by mainstream culture. Tosca changed that. She made romance cool again.

Hollywood’s Reluctant Revolutionary

Not everyone in Hollywood is happy about Tosca’s rise. Some insiders grumble that Passionflix is “too niche,” or that its films are “too steamy.” But the numbers don’t lie: Passionflix is profitable, growing, and inspiring a new wave of romance filmmakers.