BREAKING: MSNBC’s Morning Joe Ratings Plummet After Controversial Trump Aftermath—Is Joe Scarborough’s ‘Kissing the Ring’ Stance the Reason Behind the Collapse?

In a shocking development that has sent ripples through the media world, MSNBC’s Morning Joe, once a staple of political discourse and a dominant force in cable news, has seen its ratings dive dramatically, losing nearly half of its audience since the 2020 election. Despite attempts by MSNBC to reassure the public about the show’s continued success, insiders and critics alike are questioning whether the drastic drop in viewership is directly tied to the controversial actions of Joe Scarborough and Mika Brzezinski, particularly following their decision to cozy up to former President Donald Trump after his election win.

The fall from grace for Morning Joe is even more pronounced when examined through the lens of viewership demographics. The show has seen its core audience—viewers aged 25-54, a key group coveted by advertisers—drop by a staggering 29%, or nearly one-third of its viewership in this age range, since the start of the year. In stark contrast, Fox News’ Fox & Friends has seen its viewership soar, capturing 1.5 million viewers during this same time period, a 29% increase from previous years. As Morning Joe continues to lose ground, many are asking: Is it Scarborough and Brzezinski’s controversial post-election behavior that is driving audiences away?

The Fallout: Scarborough and Brzezinski’s Controversial Shift

The drama surrounding Morning Joe’s ratings collapse began after Scarborough and Brzezinski attended a private meeting at Trump’s Mar-a-Lago resort shortly after the election. The couple, known for their outspoken political commentary, faced immediate backlash when they were seen with Trump, especially given their previous criticism of the president. Scarborough, who once made his name as a Republican congressman, was accused by critics of abandoning his former principles and giving in to Trump’s influence.

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The optics of their visit to Mar-a-Lago seemed to suggest a shift in their political stance, one that aligned more with Trump and his far-right policies, rather than holding to the progressive values they had espoused for years. The public’s reaction to their apparent political shift was swift and unforgiving, with many viewers feeling betrayed. “They were once seen as the voices of reason, but now they’re just playing into Trump’s game,” one viewer tweeted. “It’s frustrating to see them flip-flop like this.”

The Network’s Struggles: Is the Controversy About More Than Just Ratings?

The situation took another dramatic turn when MSNBC’s top brass—led by new network president Rebecca Kuttler—began to confront the shifting ratings landscape. Kuttler, who took over after the departure of previous leadership, has been struggling to stabilize the network’s ratings, which have seen a noticeable dip since the 2020 election. As part of her efforts, Kuttler announced a series of programming changes, including replacing Joy Reid’s 7 p.m. time slot with a new panel show featuring high-profile liberal voices like Symone Sanders Townsend, Alicia Menendez, and Michael Steele.

Kuttler’s changes come after the network’s decision to axe several key figures, including Reid, who was let go amid controversial comments about race and social justice. Kuttler, however, has also faced backlash from some MSNBC staff members, who feel that the changes have been more about appeasing advertisers and placating Trump’s supporters than about maintaining journalistic integrity.

“Joy Reid’s ouster is a symptom of a much bigger issue at MSNBC,” said a senior producer at the network. “It’s not just about ratings. It’s about the ideological shift the network is undergoing. We’re moving away from the hard-hitting political commentary we used to offer and becoming more focused on sensationalism and spectacle.”

The Growing Divisiveness: The ‘Kiss the Ring’ Allegations

While the debate about MSNBC’s programming changes rages on, another voice has entered the fray: former MSNBC host Tiffany Cross. Cross, who was ousted after two years with the network, accused Scarborough and Brzezinski of “kissing the ring” of Trump in order to maintain their position and influence within the media ecosystem. Cross’ comments, which were made in a podcast interview, only served to deepen the divide within MSNBC.

According to Cross, MSNBC’s decision to elevate figures like Scarborough and Brzezinski, while simultaneously sidelining others, is indicative of a larger issue within the network: a refusal to take strong political stances and hold its hosts accountable for their actions. “There are people in positions of power who do not like her opinions and truth-telling courage,” Cross argued, referencing Reid’s firing. “They’re not willing to challenge the status quo.”

Cross’ comments have sparked both support and condemnation across the media world. Some have praised her for calling out the network’s hypocrisy, while others accuse her of simply trying to stir up controversy to boost her own profile. Regardless of the varying opinions, one thing is clear: the ideological battle within MSNBC is growing more intense, and the fallout from these internal conflicts is leaving a lasting mark on the network’s programming and its viewership.

The Broader Impact: What Does This Mean for the Media Landscape?

The situation at MSNBC has wider implications for the media landscape as a whole. As the network grapples with ideological shifts and internal power struggles, the question arises: How much influence should the personal beliefs of hosts have on the direction of a news network? Is it possible to maintain journalistic integrity while catering to the desires of both the audience and advertisers?

The controversy surrounding Morning Joe and the treatment of other MSNBC hosts has sparked a larger debate about the role of the media in shaping public discourse. With many viewers increasingly tuning out of traditional news programs in favor of more engaging or ideological content, networks like MSNBC face an existential question: Can they continue to compete with the rising influence of alternative media?

What’s Next for MSNBC?

As the dust settles from this controversy, one thing is certain: MSNBC faces a critical moment in its history. Whether they can navigate the delicate balance between providing news coverage and appeasing a fractured audience remains to be seen. The outcome of this battle could redefine the network’s future and its role in the ever-evolving world of media.

For Joe Scarborough and Mika Brzezinski, their position at MSNBC seems secure—for now. But with ratings continuing to decline, the question remains: Can they regain the trust of their audience, or will their recent actions further alienate the viewers they once captivated?

What Do You Think?

Do you think the fallout at MSNBC is a sign of deeper issues within the media? Should Joe Scarborough and Mika Brzezinski be held accountable for their political shift? Share your thoughts and join the conversation about the future of MSNBC and the evolving media landscape!