FOX News Declares War: Jesse Watters Leads Multi-Billion Dollar Blitz on Legacy Networks

In a seismic shift within the media landscape, Fox News has launched a formidable multi-billion dollar campaign aimed squarely at dethroning the traditional broadcasting giants: CBS, ABC, and NBC. At the helm of this aggressive strategy is Jesse Watters, whose primetime program, Jesse Watters Primetime, has become a central figure in Fox’s bid to reshape the future of American television

The Rise of Fox News

Once considered a fringe player, Fox News has ascended to a dominant position in the cable news arena. In April 2025, the network achieved its highest-rated first 100 days of an administration in cable news history, averaging 3.1 million viewers during weekday primetime. This performance surpassed both ABC and NBC, which averaged 2.9 million and 2.8 million viewers, respectively

The success of Jesse Watters Primetime has been particularly notable, leading all of primetime with 3.6 million viewers and 421,000 in the coveted 25-54 demographic . This surge in viewership has attracted a diverse array of advertisers, including major brands like Amazon, JPMorgan Chase, and Netflix .

The Blitz Against Legacy Networks

Fox News’s strategy extends beyond ratings; it’s a calculated assault on the advertising strongholds that have long sustained CBS, ABC, and NBC. By offering large, live audiences that advertisers historically sought from the Big Three, Fox is positioning itself as a formidable competitor in the advertising space .

Industry insiders describe Fox’s approach as “the most aggressive media blitz in a generation,” with the network leveraging data analytics, influencer partnerships, and cutting-edge technology to aggressively pitch to prime-time advertisers . This comprehensive strategy has left CBS, ABC, and NBC scrambling to retain their advertising revenue and audience share.

The implications of Fox News’s campaign are profound. As the network continues to erode the dominance of traditional broadcasters, questions arise about the future of legacy media. Will CBS, ABC, and NBC adapt to the changing landscape, or will they be overshadowed by the rise of digital-first platforms like Fox News?

One thing is certain: the media war ignited by Jesse Watters and Fox News is far from over. As the battle for ratings and advertising dollars intensifies, the future of American television remains uncertain, with Fox News leading the charge into uncharted territory.