SHOCKING SURVIVAL: Why MSNBC’s Joe Scarborough and Mika Brzezinski Are Staying Despite Plummeting Ratings!
In a surprising twist at MSNBC, two of the network’s most prominent stars—Joe Scarborough and Mika Brzezinski—are set to keep their spots despite a massive ratings collapse. With sweeping changes hitting the network and Joy Reid’s recent dismissal sparking controversy, many are questioning why the ‘Morning Joe’ hosts remain untouched. What’s really behind this decision?
The Ratings Crash No One Can Ignore
According to Nielsen data, Morning Joe has seen its audience shrink by 40% since the election, dropping from 1.1 million viewers to just 651,000. Even more troubling for the show’s future, its key demographic—viewers aged 25 to 54—has been cut nearly in half, falling from 123,000 to 67,000.
In contrast, Fox News’ Fox & Friends has surged in popularity, pulling in an average of 1.5 million viewers during the same period, a 29% increase. With MSNBC facing growing pressure to revamp its programming to stay competitive, why is Morning Joe seemingly immune to the network’s shake-up?
MSNBC Insiders Say “They’re Safe”
Despite the concerning numbers, MSNBC executives have made it clear that Scarborough and Brzezinski aren’t going anywhere.
“Joe and Mika are categorically not going anywhere. Nothing here. Full stop,” stated Richard Hudock, an MSNBC spokesperson.
But some media insiders believe there’s more to the story. Are Scarborough and Brzezinski receiving special treatment due to their longstanding relationship with network executives? Or could their political positioning and influence be shielding them from the fallout affecting others at the network?
The Joy Reid Controversy and Accusations of Favoritism
As Joy Reid’s departure rocked the network, some former MSNBC personalities have questioned why Morning Joe remains untouched. Former MSNBC host Tiffany Cross accused the network of playing favorites, claiming that certain hosts receive protection despite low ratings.
“Don’t believe the hype about the ratings,” Cross said on the Win With Black Women podcast. “Her [Reid’s] show was doing very well. You know whose ratings aren’t doing well? Morning Joe. But they went to kiss the ring, and they are still being elevated.”
Cross also suggested that Reid’s firing was more about political opinions than audience numbers, particularly pointing to her coverage of international issues, including Gaza.
The Trump Factor: A Strategic Shift?
Adding to the intrigue is Scarborough and Brzezinski’s complicated history with Donald Trump. The hosts once had a cordial relationship with Trump and even visited Mar-a-Lago in the wake of his 2016 victory. That visit earned them criticism from both the left and the right, with some accusing them of opportunism.
Since then, Morning Joe has taken a more critical stance toward Trump, which could be part of MSNBC’s strategic positioning as the 2024 election looms. Are the hosts being kept on board to provide a familiar, albeit controversial, voice in an election cycle that is sure to be dominated by Trump’s presence?
What’s Next for MSNBC?
As the network continues its overhaul, all eyes will be on Morning Joe to see whether Scarborough and Brzezinski can turn their ratings slump around. With growing criticism from both former colleagues and political commentators, their future may not be as secure as it seems.
Are they truly indispensable to MSNBC, or is their survival just another example of media politics at play? Only time will tell.
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