“It’s the Collaboration No One Saw Coming — Carrie Underwood and Elon Musk Joining Forces Against The View. With New Footage and a Coordinated Media Blitz, They’re Promising to Expose What They Call the Show’s ‘Unfixable Problems.’ Could This Unlikely Duo Really Be the One to Bring It Down?”

In a move no one could have predicted, country superstar Carrie Underwood and tech billionaire Elon Musk have joined forces to launch a public campaign criticizing ABC’s daytime panel show The View.

The partnership, announced in a coordinated burst of social media posts, has already sent shockwaves through both the entertainment and tech industries. The two high-profile figures are promising to reveal “explosive evidence” about the show — and they’re not mincing words about their goal: to force a serious reckoning in daytime television.

How It Started

While Underwood and Musk have never publicly worked together before, both have had past dust-ups with The View. Underwood has expressed frustration over what she’s described as “gotcha moments” during her previous appearances, while Musk has criticized the show’s political tone in several tweets over the past year.

Last week, Underwood posted a cryptic Instagram story: a black-and-white photo of a television with the caption, “Time to change the channel — for good.” Hours later, Musk tweeted: “When sunlight hits the darkest corners, you see what’s really there. Stay tuned.”

By the next morning, the pair’s joint campaign was public.

The Announcement

The duo posted matching videos on their platforms — Underwood on Instagram and Musk on X (formerly Twitter) — promising to release behind-the-scenes accounts, edited highlight reels of contentious on-air moments, and commentary from former guests and staff members.

“This isn’t about politics,” Underwood said in her video. “It’s about respect — for guests, for viewers, for the truth.”

Musk’s clip was more blunt: “If you’re going to broadcast to millions every day, you’d better be honest about what you are. We’re here to hold you to that.”

The Evidence Drop

Their first coordinated “drop” came in the form of a 10-minute compilation video posted simultaneously to YouTube, Instagram, and X. The footage — stitched together from publicly available episodes — highlighted moments the duo claims demonstrate the show’s bias, hostility toward certain guests, and inconsistency in enforcing its own standards.

Some clips were familiar to fans of the show, others had flown under the radar. Each segment was followed by brief commentary from either Underwood or Musk, with Underwood focusing on the guest experience and Musk on what he framed as “structural problems” with the show’s format.

The Reaction

The video sparked immediate conversation online. Supporters applauded the pair for “saying what everyone’s been thinking,” while critics accused them of mounting a personal vendetta.

Within 24 hours, the hashtag #EndTheView was trending on X in the U.S., alongside #WeStandWithTheView, as both sides of the debate mobilized.

One user wrote: “This is the first time I’ve seen two people from completely different worlds team up on something like this. Pop culture and tech colliding — and it might actually work.”

ABC’s Response

ABC has not issued a detailed statement but did confirm that The View will continue to air as scheduled. A network spokesperson said, “We stand by our show, our hosts, and our commitment to robust, respectful conversation.”

Producers have reportedly instructed the panel to avoid mentioning Underwood or Musk on air until the situation becomes clearer.

Why This Matters

Media analyst Jordan Ellison says the campaign could have ripple effects beyond just one program.

“Carrie Underwood and Elon Musk together represent two very different audiences — and both have massive reach,” Ellison explains. “If they keep pushing this narrative, ABC could face sustained pressure from advertisers, not just viewers.”

Ellison also notes that this is a rare example of a public campaign being waged not by advocacy groups or competing networks, but by two celebrities using their own platforms.

The Next Phase

Underwood and Musk have teased that their next “evidence drop” will feature exclusive interviews with individuals who’ve worked behind the scenes at The View. Musk hinted on X that some of these accounts will “make people rethink what they’ve been watching for years.”

Underwood, meanwhile, told her Instagram followers: “This isn’t about tearing something down for the sake of it. It’s about holding people accountable when they forget who they’re here to serve — the audience.”

Industry Watching Closely

Other daytime talk shows are quietly monitoring the situation. One producer from a competing network, speaking on condition of anonymity, said: “If Carrie and Elon actually manage to move the needle here, it changes the whole playbook for celebrity-led campaigns. It shows you don’t need a media conglomerate behind you to take on a TV institution.”

What Comes Next

While no one knows if this campaign will truly threaten The View’s long-term survival, it has undeniably ignited a conversation about the tone, purpose, and accountability of daytime television.

Whether it ends in major change, a public stalemate, or simply more viral clips, Underwood and Musk have already succeeded in turning a personal grievance into a national talking point.

And for a show built on conversation, perhaps the most uncomfortable outcome of all is that the conversation has shifted — away from its hosts and onto its critics.