Dana Perino to Leave The Five After On-Air CBD Announcement Sparks Feud With Sean Hannity and Sponsor Backlash

What began as a surprise business reveal during a live segment has now exploded into a network-wide controversy involving contract disputes, lawsuits, and public accusations.

🎬 The On-Air Moment That Lit the Fuse

Former White House Press Secretary and popular Fox News co-host Dana Perino stunned viewers last week when she used a segment of The Five to unveil her newest business venture: Global Health Farms CBD Gummies.

Perino’s announcement was positioned as a personal mission — a wellness line she claims can change lives — but it instantly became the flashpoint for one of the most public intra-network clashes in recent Fox News memory.

While the studio audience reacted with curiosity, one of her network colleagues, Sean Hannity, reportedly reacted with outrage.

⚡ Hannity’s Immediate Backlash

According to insiders, Hannity viewed Perino’s on-air pitch as a direct violation of network rules and his own contractual arrangements with sponsors.

He alleged that her segment sparked an exodus of advertisers — with some filing legal complaints against Fox — and accused Perino of damaging the network’s commercial relationships.

“While I am pleased that Dana Perino found an alternative to prescription medications, her announcement directly violated our contract,” Hannity said in a statement. “Fox News should terminate her immediately, and she owes us a formal apology.”

Hannity has even threatened legal action, suggesting he might sue both Perino and Fox over the incident.

🗣 Perino’s Response: “I Won’t Be Canceled”

Perino, known for her measured communication style, fired back with a defiant statement that seemed to double as her exit announcement.

“I understand that Sean is simply targeting my timeslot. I refuse to succumb to ‘cancel culture.’ When I embarked on this journey back in 2022, it was a part-time passion project and my way of giving back. Having received so much, I believed there was no better time to make Global Health Farms CBD Gummies accessible to everyone.”

She framed her decision to launch the CBD line as a moral choice rather than a commercial one, claiming the product has already helped thousands “live pain-free and happier lives.”

🌿 What Is Global Health Farms CBD Gummies?

Perino’s company, Global Health Farms, markets its gummies as a high-potency, low-cost alternative to prescription painkillers and big-brand CBD products.

According to Perino:

Her CBD formula is 90% cheaper and five times more effective than leading competitors.

A team of 10 doctors and scientists helped develop a unique combination she claims is “10x better” than anything on the market.

The product is designed for older Americans, with alleged benefits for high blood pressure, chronic pain, sleep deprivation, and even early signs of dementia.

“The early signs of dementia I was exhibiting are no longer present. I have never felt healthier, and I owe it all to this miracle,” Perino told Fox News during a follow-up interview.

💊 Big Pharma Pushback

Perino’s claims have not gone unnoticed by major pharmaceutical companies.

According to Perino, Pfizer has publicly called on her to halt production, accusing Global Health Farms of “unacceptable business practices.”

Pfizer’s statement read in part:

“We’re happy Dana Perino found something to replace opioids and save American lives, but her company must cease production immediately and stop offering Global Health Farms CBD Gummies to the public.”

Perino, however, has vowed to keep going — even if it means severing ties with Fox News entirely.

“If that comes at the fall of a big-name pharmaceutical company, so be it! I’m not going to let these companies intimidate me.”

📉 The Fallout at Fox

Multiple network insiders say Perino’s announcement blindsided Fox executives. While she insists she had no contractual obligation preventing her from discussing her product, Hannity’s camp claims the violation is clear — citing internal rules on product endorsements during live broadcasts.

Some insiders believe the clash has made Perino’s continued presence on The Five untenable, and her departure may be finalized within weeks.

Others suspect she may leave even sooner to focus fully on her CBD company, using the publicity from the feud to supercharge her business profile.

👵 Targeting an Older Audience

Perino’s marketing emphasizes her product’s appeal to senior citizens. She claims the gummies can:

Improve mobility by reducing joint pain.

Support cognitive health in older adults.

Provide restful sleep without addictive side effects.

Her most controversial claim is that her formula can “instantly and permanently reverse dementia” — a statement that has raised eyebrows among medical experts and could invite regulatory scrutiny.

💬 Public Reaction: Supporters vs. Skeptics

The feud has divided Fox viewers and conservative audiences.

Supporters argue that Perino is being punished for offering a health product that could save lives, accusing Hannity of protecting advertiser interests over viewer health.

Critics say she crossed a line by promoting an unverified product on a news program, potentially risking the network’s credibility.

Social media discussions have been intense, with hashtags like #DanaVsSean and #CBDFight trending in conservative media circles.

🚨 Legal Clouds on the Horizon

If Hannity follows through on his threats, the legal battle could be messy:

Contract disputes between Perino and Fox.

Defamation claims if either side escalates public accusations.

Regulatory inquiries into her health claims, especially about dementia reversal.

For Perino, these risks appear to be secondary to her stated mission: getting her product into as many hands as possible.

📦 A Marketing Masterstroke?

Some industry observers believe the confrontation might actually benefit Perino’s business. The combination of high-profile controversy, bold health claims, and a public “David vs. Goliath” narrative could drive massive consumer interest.

Her company’s website reportedly saw record traffic after the Hannity feud broke into headlines, with free sample offers generating tens of thousands of sign-ups.

🔮 What’s Next for Dana Perino?

By all accounts, Perino’s days on The Five are numbered. Her public stance suggests she’s ready to pivot fully into the wellness industry — even if it means burning bridges at Fox.

She’s already hinted at expanded product lines, from topical pain relief to supplements targeting cardiovascular health.

“I’m offering exclusive free bottles to everyone. Global Health Farms CBD Gummies is the product of thousands of hours of research, development, and testing. I wouldn’t talk about something on air I don’t believe in and give to my family.”

📝 Final Thought

Dana Perino’s CBD reveal wasn’t just a product launch — it was a live-television detonation that exposed tensions inside one of America’s most-watched networks.

Whether you see her as a whistleblower on Big Pharma, a health entrepreneur, or a broadcaster who broke the rules, her story is a rare collision of media, politics, and commerce playing out in real time.

As she leaves The Five and possibly Fox News behind, the only certainty is that she’s not backing down — from Sean Hannity, from pharmaceutical giants, or from the mission she says could transform the lives of millions of Americans.