Fox News Launches Aggressive Strategy to Overtake Legacy Media Giants

In a bold move that has sent shockwaves through the media industry, Fox News is executing a high-stakes strategy aimed at surpassing traditional media powerhouses like CNN, MSNBC, and The New York Times. Insiders describe this initiative as the most aggressive media play of the decade, with some even labeling it a billion-dollar plot to silence rivals permanently.

A New Era for Fox News

Fox News Digital has reported its third-best month ever, attracting over 130 million unique visitors across all platforms in April 2025. This marks a 25% year-over-year growth, surpassing CNN’s 89 million and The New York Times’ 71 million visitors. The network also led in total multiplatform views and social media interactions, with 75.4 million engagements on platforms like Facebook, Instagram, and TikTok.

The Rise of Jesse Watters

Central to Fox News’s new strategy is Jesse Watters, a rising star within the network. Watters is spearheading an all-out offensive to dominate digital media, positioning Fox News as the leading conservative voice in the digital age. His approach is seen as a direct challenge to the established media giants, aiming to reshape the media landscape in favor of Fox News’s brand of journalism.

Despite its digital success, Fox News faces significant legal hurdles. The network is currently embroiled in a $2.7 billion defamation lawsuit filed by Smartmatic, a voting technology company. Court documents have revealed that Fox executives and employees doubted the veracity of 2020 election fraud claims involving Smartmatic, despite broadcasting those claims. Smartmatic argues that these falsehoods were knowingly spread to regain pro-Trump viewers, causing financial and reputational harm.

Adding to the turmoil, the Murdoch family’s internal conflicts are threatening the stability of their media empire. Rupert Murdoch’s attempt to disinherit three of his four eldest children in favor of his son Lachlan has led to a secret trial and public fallout. James Murdoch, one of the disinherited children, has criticized Lachlan’s oversight, leading to costly litigations for Fox News. The family feud has raised concerns about the future direction of the Murdoch-owned media outlets, including Fox News.

The Future of Fox News

As Fox News continues its aggressive strategy to overtake legacy media giants, the question remains: will this bold move lead to the birth of a new media empire, or will the network’s internal and external challenges hinder its ascent? Only time will tell if Fox News can maintain its momentum and reshape the media landscape in its favor.