Contestants enter the Big Brother house with much to prove.

But none, perhaps, with such noble aims as Trisha Goddard – who has revealed she agreed to go on the series with terminal cancer to prove to patients they should ‘not be scared of living’.

Entering the Celebrity Big Brother house last night, the TV presenter, 67, said she wanted to show people ‘how to live’ after her diagnosis with incurable stage four breast cancer.

The ITV star, who hosted the daytime chat show Trisha from 1998 to 2004, announced in February last year that the cancer she was diagnosed with in 2008 had returned after previously being given the all-clear.

She said: ‘Well, I’ve been asked to do it every single year, and I’ve always thought, ‘Are you kidding me?’.

‘Being on Big Brother would show people how you can live successfully with cancer and not be so scared of dying that you become scared of living. So that’s why I’m doing it.’

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Brave Trisha also admitted she doesn’t want her housemates too ‘pity’ her about her diagnosis.

The ITV darling, who hosted the popular daytime chat show Trisha from 1998 to 2004, announced in February last year that the cancer she was diagnosed with in 2008 and eventually beat, had sadly returned.

Trisha Goddard, 67, has spoken out about why she is going into Celebrity Big Brother, whilst also battling her terminal stage four breast cancer diagnosis (pictured on the CBB launch)

The mother of two daughters Billie and Madison, who relocated to the US in 2010, devastatingly revealed the cancer ‘is not going away’ and keeping the secret was ‘becoming a burden’.

But, while she was ‘nervous’ about revealing the cancer’s re-emergence, ‘It needed to be done’.

She received the terminal diagnosis 20 months ago.

The mother-of-two has secondary breast cancer – meaning the disease started in the breast and spread to another part of the body – for which there is treatment but no cure.

‘You talk to people and you say you have stage four metastatic cancer. But there’s stage four and there’s stage four’, she said.

‘You can have a few cells and you’re stage four. You can have cancer in your brain, your heart, you know, God forbid, and you’re stage four.

‘So people hear metastatic and they don’t think about the fact that there are people with metastatic breast cancer being treated by my oncologist who have been around for twenty years. So it’s a huge thing.

‘But people hear metastatic and it’s terminal, which isn’t used in the medical world, it’s life limiting.

You’re written off and there’s just pity towards you. Anyone going through it, and the Princess of Wales said it perfectly, you’re living with uncertainty, but all you get is pity.

‘I can categorically tell you there are lots of people in lots of industries who are living with cancer who’ve never said a word for that reason.

‘I was doing something the other day and a person revealed to me that they were about to go and get their treatment plan, they were whispering and said, ‘I can’t let anybody else know about this because I might lose my job.’ That’s so wrong.’

Brave Trisha also admitted she doesn't want her housemates too 'pity' her about her diagnosis (pictured in 2024)

The presenter said she expects to get pity from her other housemates but doesn’t want it.

She said: ‘There’s the other thing where people find out and they tell you about their mother who went through it and went through hell, they’ll tell you the horror stories.

‘And you’re telling me this, why? Or I get the pity head nod, or they talk about me and my ‘battle’, how I’m ‘fighting this’.

‘That pi**** me off. It pi**** 90 per cent of us off because we’re not battling or fighting. We’re sitting on the end of a drip or something, you know, ‘be strong’ or ‘don’t give in’.’

Trisha now hosts on Talk and occasionally appears on Good Morning Britain and lives in Connecticut with her fourth husband, Allen, who she married in 2022.

Trisha will enter the Celebrity Big Brother on Monday alongside the American actor Mickey Rourke and EastEnders legend, Patsy Palmer, and could be in there for up to three weeks.

Love Island’s Chris Hughes, Olympian Daley Thompson and YouTuber JoJo Siwa are also going in.

Mickey, 72, marks one of the show’s biggest signings in history and with public feuds with Robert De Niro, two marriages and a string of high profile relationships, producers will be hoping the he brings plenty of drama to the house.

Drag Queen Danny Beard is also said to be arriving as a late entry.

Asked how she will time her treatment in case she is in there for a while, Trish said: ‘We’ve timed it. So my oncologist is my biggest cheerleader and is working with the Big Brother team. I’ve got a special therapist who’s happy to work with the medic on the show.

‘And then when it comes to my treatment, I had one infusion on Monday, so I’ve got to jump on a plane and go straight back to have the next one as soon as the show is over. I’ve got a bag full of meds that I normally have which will be with me in the house.

‘So my oncologist has planned my treatment around the production schedule. You see, people can work but they often feel like when it comes to the treatment they have to just be thankful for staying alive and just that. They don’t ask for the things that will help them to be normal.’

Asked if she’d like to win the show, she said: ‘I’ve not even crossed that bridge. People go into the house for different reasons. I’m not an influencer who has to increase my base. I don’t have to prove who I am career wise. The money helps, let’s be honest.

‘But I’ve been asked every year. I’ve been in much more dire situations financially and still turned it down because I didn’t have a reason. I have to have a reason for doing something. I’m in the house to get my message across, whether I come out in week one or at the end. I don’t expect people to know who I am. I never do.’